The hybrid reborn.

The original and world's best-selling hybrid is now disguised as a sport performance car

All-new 2023 Toyota Prius

Wait. That's a Prius!!?

196 HORSEPOWER
40% MORE

Translation: 0 to almost Irresponsible in 7.2 sec

HORSEPOWER: 194 FWD, 196 AWD
MPG: Up to 57 *
ENGINE: 2.0L 4-Cylinder Hybrid
TRANSMISSION: Electronically controlled
Continuous Variable Transmission (ECVT)
DRIVETRAIN: Standard Front-Wheel Drive,
Available All-Wheel Drive
0-60: 7.2 FWD, 7.0 AWD Seconds *

4 Driving Modes

EV battery only for short distances

Power Mode for acceleration

ECO Mode maximizes fuel efficiency

Normal Mode blend economy and performance

Toyota Safety Sense™

The most advanced safety tech on the market.

2 Years Toyota Care complimentary maintenance.

C’monnn.
Are we still talking about a Prius?

Yes. Prius is all that and more. It’s possibly the most significant re-design of any vehicle in Toyota’s history.
With tech and safety improvements head to toe.
Even in fuel economy with an estimated 57 MPG city/highway.

AVAILABLE WITH:

19” wheels
On-Demand All-Wheel-Drive
Advanced Park hand-off parking
12.3” monitor
Digital key
Leather, heated seats and so much more

Adding to Prius’ flowing silhouette are available lightweight 19-in. aluminum alloy wheels. Designed specifically for Prius, they bring more modern style that’s sure to turn heads.

Prius’ captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.

Enjoy the view. Pull the sunshade back and let the available glass roof help brighten the cabin.