Scion Brand Transitions to Toyota

Sep 16, 2016

With the recent transition in August of the Scion brand to Toyota, there’s been a lot of questions among current car buyers. Classic Toyota, a leading Toyota dealership in Waukegan, IL, wants to provide answers about this important transition.

When Toyota established the Scion brand in 2003, its main purpose was a testing ground to see how Toyota could develop new products, innovate the car buying process and overall, bring new customers to the Toyota family. Toyota proved successful by making younger consumers more aware of the Toyota brand (including its reputation for quality, reliability and value) and became a stronger company because of that.

With the transition complete, a few cars are getting updated names along with the Toyota badge: FR-S will become the 86, Scion iM becomes the Corolla iM, and the iA becomes a Yaris iA. The Scion tC finished production in August as the Scion tC and the future Toyota C-HR will come fresh to dealers like Classic Toyota. The Scion xB was discontinued this past December.

As of this month, all 2017 Toyota models are being issued as Toyotas and no longer will carry Scion models. One of Toyota’s top priorities is to support all Scion customers throughout the transition. Customers with auto loans through Toyota Financial Services will stay the same except the Scion name will no longer be on your bill. The Scion Service Boost, warranties, and Certified Pre-Owned warranty and service agreements will continue to be honored, and Scion owners will continue to get the best service. Scion service part numbers will continue to crossover with pre-existing Toyota part numbers so there will always be a consistent supply of parts at Toyota service departments. One difference is that Pure Process Plus won’t be offered at Toyota dealers since it is Scion-specific.