It’s Earth Day Every Day at Toyota: The 2050 Challenge and 2023 Toyota Earth Day Wrap Up

Apr 22, 2023

Here at Classic Toyota, we’re so proud to be a part of an automotive family that cares so much about our planet. Toyota’s ongoing commitment to sustainability, recycling and repurposing, and reducing their carbon footprint makes us shout with glee! And it comes as no surprise that our beloved manufacturer had big plans this year for Earth Day. Let’s take a look at some of the amazing things Toyota did to celebrate.

Toyota’s theme for 2023 Earth Day is “Let’s Make a Better Planet”. Toyota has made an ongoing commitment to do their part for the environment, and mindfulness and respect for the planet is part of the company culture’s core values. Toyota has created the “Toyota Environmental Challenge 2050” as a long-term aspirational goal towards positive impacts made on environmental sustainability. Challenge 2050 consists of a set of 6 challenges and goals to eliminate negative environmental impact and instill a lasting change and positive value for our planet’s future. The goals include achieving carbon neutrality across vehicle life cycle, commitment to support circular economy, water conservation, habitat restoration, and protecting all species of life on earth.

Toyota has also made a commitment to celebrate Earth Month across the whole month of April, which includes a set of environmentally conscious activities and earth friendly events company wide.

At headquarters in Plano, Texas, Toyota has organized special events for employees and their families to learn about vehicle battery recycling, as well as a volunteer trip to Fish Trap Lake Park to work alongside the National Environmental Education Foundation to educate teens and kids about water quality as well as environmental career opportunities.

The assembly plant and engineering center in Georgetown, Kentucky has arranged for an Adopt-A-Highway cleanup program, a composting workshop, tree sapling giveaways, and a bird and wildflower identification walk through the on-site nature trail for families and employees.

The Ann Arbor, Michigan research and development facility has organized a workshop to learn about the Green Things Farm Collective, an environmental scavenger hunt, educational programs about composting and recycling, and special Earth Day Prize Packs.

Looking for ways to honor Earth Day everyday in your own community? We’ve got some great ideas!

Conserve energy in your own homes by turning off lights and electronics when they’re not in use; select energy star rated appliances; use a programmable thermostat; change your in-home air filter or AC unit air filters regularly; swap to LED light bulbs.
Reduce paper waste by opting for electronic and online bill-pay options and unsubscribe from paper mailings. Shred your junk mail and paper items and bring them to your local recycling center or add to your compost piles.
Recycle your old, used, or broken electronics instead of throwing them into the trash. Many stores and local recycling centers offer pick-up or drop-off programs for tablets, computers, phones, and more.

What ways do you and your family participate in “Earth Day Every Day”? Let us know in a comment!