Strong first quarter sales for Toyota, Camry a centerpiece

Aug 14, 2013

The Toyota Motor Corporation recently announced North America vehicle sales of 688,656 units in the first quarter of 2013, an increase of 26,309 units compared to the same period last fiscal year. This surge in sales was lead by the impressive performance of the 2013 Toyota Camry, the family sedan that has remained a centerpiece of the Toyota line, year in and year out. Let’s take a closer look at what gives this model longevity in such a volatile, competitive automobile market.

Since its inception, the Camry has built on a tradition of dependability and fuel efficiency to become the refined, fun-to-drive mid-sized sedan that it is today. In 2013, the Camry boasts an interior characterized by high-quality materials and equipped with available navigation, a multimedia system, advanced voice-recognition and Entune® technology.

Under the hood, the Camry keeps it exciting with an available 3.5-liter, V6 engine good for 268 horsepower and EPA-estimated 31 mph highway. Of course, the standard 4-liter engine offers even better fuel economy, while the 2.5 liter 4 cylinder Atkinson-cycle engine in the Camry Hybrid gives you the best of both worlds thanks to the innovative Hybrid Synergy Drive® system.

And the dependability I was talking about earlier? Turns out that 90% of all Toyota Camry models sold in the last 10 years are still on the road. The same goes for safety: the Camry features a robust standard safety suite that helped it become a 2013 IIHS Top Safety Pick.

Strong quarterly sales numbers are nice, but it it is nicer to know that these numbers are driven by the success of models like the Toyota Camry. It means that, if you are looking for a 2013 Toyota Camry in Kenosha, you know you will be getting one of the most dependable, all-around vehicles on the market today.