Toyota launches Road Ahead program in Southern California

Nov 7, 2012

There are plenty of Toyota initiatives that demonstrate its commitment to the community. Few of these initiatives hit closer to home than Toyota’s Toyota Driving Expectations program which, since 2004, has educated about 20,000 parents and teenagers on safe teen driving. Toyota has now extended this nationwide program to Southern California with The Road Ahead, a program designed to teach teens in Southern California how to drive safer.

There are plenty of safety features in teen-friendly cars like the 2012 Toyota Yaris. Yet the folks at Toyota know that the way to encourage safe driving among teenagers is to educate them about the habits that every driver should develop. By way of video, live presentations and distracted driving demonstrations, The Road Ahead program focuses on the fundamental habits that will keep teenagers focused and safe when they get behind the wheel.

The beautiful thing about this program is that, for high school students in South Bay, Los Angeles and Orange County, it is free and takes place during school hours. What’s more, The Road Ahead features famed professional driver Erica Enders, giving it added appeal for the younger crowd.

This kind of education isn’t limited to Southern California. As I mentioned before, The Road Ahead is part of a larger nationwide program, Toyota Driving Expectations, which is at work across the country.

As a new car dealer in Waukegan, we’re proud of our company’s focus on teaching our young people the importance of safe driving. We believe that when you match proper driver education with a well-designed, safety-oriented line of vehicles, you get a generation of safer, smarter drivers.