Hello everyone! Fred Marks here continuing my monthly blog series, True Marksmanship. This month, I am excited to report yet another exciting milestone for the 2014 Toyota Corolla, widely known as the world’s most popular car. As a Waukegan Toyota dealer, we have long taken pride in the high value and impressive longevity that the Toyota Corolla offers our customers. Since its introduction in 1966, the Toyota Corolla has seen cumulative sales of 40.72 million (as of February 2014). And with total global sales of 1.22 million units in 2013, the Toyota Corolla retained its position as the world’s most popular car.
A recent redesign, including aesthetic elements and better fuel economy, has helped the Corolla along to a 5 percent year-over-year sales increase. The Corolla, available in approximately 150 countries and regions around the world, has 1,098,524 registered units around the globe (this, according to IHS Automotive, which captures 96 percent of global new vehicle volumes). That it is the world’s most popular vehicle is hardly disputable.
In the United States alone, the all-new 2014 Toyota Corolla topped 300,000 units in sales for 2013, a 4 percent year-over-year increase. This is an impressive feat. Perhaps more remarkable, though, is the fact that In 2013, 97 percent of all Toyota Corolla model’s sold in America were built in North America, something we take great pride in sharing with our customers. Between that, and the fact that the Toyota Corolla was both top safety pick in 2013 by the Insurance Institute for Highway Safety (IIHS) and was awarded a 5-star rating for overall safety by the National Highway Traffic Safety Administration (NHTSA), there is plenty to be proud of in the 2014 Toyota Corolla.
It was another good month at Toyota, led by the ever-popular 2014 Toyota Corolla. So we hope you will come in soon and see just what it is that makes this such a cornerstone of the Toyota line.
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