True Marksmanship: Fred’s take on the month at Classic Toyota

Jan 20, 2013

Hello everyone! Fred Marks here continuing my monthly blog series dedicated to the latest news from Toyota. As you know, I’m inclined toward writing about all of the good philanthropic work that our nameplate does in communities across the country. Already this year, Toyota has collaborated with the Cincinnati Children’s Hospital Medical Center to donate 10,000 child car seats to families in need. The donation is part of a broader, nationwide campaign to raise awareness about child passenger safety. As one of many Waukegan car dealers, we here at Classic Toyota understand the importance of such campaigns, as well as some key points about child car safety that are often overlooked.

This campaign is in response to an alarming trend: motor vehicle crashes are still a leading cause of death for 1-12 year-olds. This statistic can perhaps be attributed to the fact that, in the United States, three out of every four child car seats are not installed correctly. The trend is even worse when you consider that 50 percent of child victims to fatal car accidents are not restrained at all. By educating families and donating car seats to those in need, Toyota hopes to curb this trend and reinforce the importance of securing children each and every time you take them for a ride.

While I am certainly behind the importance of this initiative, it is not the only thing that Toyota does to keep drivers safe. Nearly every new Toyota comes equipped with the Star Safety System™ and LATCH (Lower Anchors and Tethers for CHildren), standard features that have helped cars like the 2013 Toyota Camry earn 5-star overall safety ratings from the Insurance Institute of Highway Safety. So, whether it is in the community or out on the roads, you can count on Toyota to remain committed to driver safety.

See you next month!